How to get your CRM Right without starting over. In just 30 days.
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Over 89% of CRM Technology implantations succeed.
Over 90% of CRM adoptions fails to meet expectations.
What good is a successful CRM technology project that does not meet business expectations?
The fact is most CRM technology projects finish on time / under budget. CRM technology keeps getting better. CRM engagements fail because technology is not meeting expectations to make customer acquisition and retention more effective, easier, and enjoyable.
Get CRM Right is a different approach to CRM engagements that combines human-centered design and collaborative prototyping to align the needs and expectations of business and IT stakeholders. No “big bang,” one-size-fits-all, monolithic projects here.
Bring IT and business stakeholders together to identify key constraints via design thinking workshops. Where can we reduce digital friction by making sales, marketing, and support tasks more functional, effective, and easier? How can we increase accessibility to insight? Let’s envision low-code/high-value solutions that can have an immediate positive impact on customer success.
Engage in development sprints to rapidly design and prototype a low code high-value solution with a continued focus on outcomes. This is an opportunity to design together and achieve rapid results and ROI for CRM.
Train and deploy only the essential custom IT features to your pilot group for feedback and course corrections. Plan for outcome measurement and realization in the next phase of the journey.
*Speaking Frankly About Customer Relationship Management:
Why Customer Relationship Management Is Still Alive and
Vital to Your Company's Customer Strategy. ISBN: 978-0988914513